Furniture Direct Buy – Remember–When someone else is asking the Questions. They are in control. Use Mr./Mrs. if you have not verified first name, and first name if you have.
”How much does it cost?” (First question on cost. Presume it relates to the information.) There’s no cost for the information (first) The only thing we do ask is that if we take the time to send you the information, you read it over and consider visiting the club. Fair enough? … Go back to script.
”What is the membership fee?” (Second question on cost. Related directly to membership.) There are several different plans available (first) and that all depends on the type and length of membership. All that will be covered in the Open House, now as I was saying… Go back to script.
“Is there any obligation?” (First) the only obligation is that if we send you the information, you read throught it. Then if it’s interesting, we’ll invite you to come see for yourself how much less things actually cost. Fair enought?… Go back to script.
”You folks have called before.” Oh, good! Well, let me ask you, have you (folks) ever taken the opportunity to actually visit our DirectBuy club? Yes: Go to answere#8 No. Okay well….Go back to script.
”How did you get my name.?” (First) I’ve been given a list of people here in the city area to give them the opportunity to hear about DirectBuy and I was calling…Go back to script.
”I don’t want to set an appoinment now.” (Incentive or Non-Incentive PR) We don’t either (first). We just want you to read the information, and then if it’s interesting, we’ll confirm and Open House time…. Go back to script.
”We’re already members!” Okay, we’ll look forward to seeing you at the club soon. Have a nice morning/afternoon/evening.)
”We already been in.” So you (folks) have already attended and Open House that lasts about an hour or so at a Direct Buy club? Yes: Okay, how long ago was that? (If within last year) Then as you know, you’re not eligible for membership at this time. But you have a nice (morning/afternoon/evening) Good Buy.”
”No: Well you sould definitely come in to see how DirectBuy works. Now, as I was saying….Go back to script.
